Apple’s Keynote Mixed Emotion With Technology For iPhone Announcements
The 2017 Apple Event was all about emotion for the company and its viewers. Beginning with a touching tribute to Steve Jobs, every announcement was centered around how its products have or will make...
View ArticleIkea Capitalizes On AR Shopping Trend With New App
Ikea has launched Ikea Place, an augmented reality application that lets customers see what furniture will look like in their home or office before they purchase it. The iPhone app was designed by the...
View ArticleBrands Are Using Facial Recognition To Customize Marketing Efforts
Facial recognition is no longer the stuff of science fiction. The technology has been used for everything over the years from identifying criminals to tagging friends on Facebook. An obvious use for...
View ArticleNBA Taps Virtual And Augmented Reality To Engage Fans
The NBA continues to embrace new technology across multiple platforms by launching the free augmented reality iPhone app game Pop-A-Shot. Melissa Rosenthal Brenner, the NBA’s senior vice president of...
View ArticleAugmented Reality And Innovation To Drive Mobile Gaming In 2018
Mobile has been the fastest growing area of gaming for the past few years, and it doesn’t look like 2018 will be an exception. But with the mobile market becoming increasingly saturated, developers and...
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